Facebook Live · connect your Page

AI live shopping on Facebook Live, without the staffing

Connect your Page once. Your AI creator presents your real products, answers comments as they land, and sends viewers to your own checkout — where you keep the customer and the margin.

TwinTone AI live-shopping stream broadcasting to Facebook Live with pinned products and real-time chat

Read this first — Facebook is not what it was for live shopping

Native Live Shopping is gone
Meta shut down Facebook Live Shopping on 1 October 2022. You can no longer tag products or build product playlists inside a Facebook Live video. Broadcasting itself still works exactly as before.
So how do people buy?
Through your own checkout. TwinTone's creator presents the product on screen, drops the link in chat, and viewers buy on your Shopify store — which is arguably better, because you keep the customer, the data, and the full margin.
Stream length
Meta caps a live stream at 8 hours. Some premium partners, gaming creators, and media organisations are approved for 12, but that is granted case by case, not automatic.
Always On on Facebook
Because of the 8-hour cap, a genuinely continuous Facebook channel means a fresh broadcast several times a day. If uninterrupted 24/7 is the goal, YouTube is the better primary channel and Facebook the secondary.

Sources: Verified August 2026 against Meta's live streaming time-limit help page and Live Video API changelog, plus 2022 reporting on the Live Shopping shutdown. Platform rules change — check Live Producer before launch.

How it works

Three moves from signup to a stream that sells.

1

Connect your Page

In TwinTone, open Connect and authorise your Facebook Page. Page access only — TwinTone never posts as you or touches your ad account.

2

Load your catalog

Import your Shopify store in one click. Product names, prices, images, and descriptions become the knowledge your AI creator sells with.

3

Go live and link out

Your creator presents each pinned product, answers comments in real time, and points viewers to your checkout link — no native product tags required.

TwinTone 24/7 AI live-shopping stream: live badge, viewer count, pinned product with Buy now button, and real-time stream chat
Step by step

Your route to going live

Pick a path, then follow it top to bottom. Nothing skipped, nothing assumed.

1
Create your TwinTone account and open Connect.
2
Choose Facebook Live and authorise the Page you want to broadcast to.
3
Pick your AI creator, pin your products, and set the checkout link the creator will drive to.
4
Test privately first, then go live. Schedule a fresh broadcast at least every 8 hours if you want all-day coverage.

Fastest path. Nothing to install, and no stream key sitting in a text file somewhere.

1
Go to facebook.com/live/producer, choose Go live, then select Streaming software.
2
Copy the Server URL and Stream key. The default key is single-use and changes every broadcast; a reusable persistent key is available if you need one.
3
In OBS, add your TwinTone stream as a Browser Source from your embed URL, then add your overlays or a second camera.
4
In OBS, open Settings → Stream, pick Facebook or Service: Custom, paste the server URL and key, and start streaming.

Also the route for going live to a Facebook Group — Meta now requires RTMP for group broadcasts. If you use a persistent key, reset it and update every device that holds it, per Meta's Live Video API changelog.

Facebook stream facts
ProtocolRTMPS
Max stream length8 hours (12 for approved premium partners)
Default stream keySingle-use — regenerates every broadcast
Persistent keyAvailable; reset it if it has ever been shared
Native product tagsDiscontinued 1 October 2022
Group broadcastsRTMP required

Why brands run it this way

Sells to Facebook's audience without needing native Live Shopping, which no longer exists
Viewers check out on your own store, so you keep the customer and the data
AI creator answers comments in real time with real specs from your catalog
Page connect over OAuth — no stream key to copy, rotate, or leak
Works for Page broadcasts and, via RTMP, for Group broadcasts
Pair it with YouTube as the always-on channel and Facebook as the scheduled one
TwinTone stream analytics: top performing stream revenue, conversions, and account insights graph

Every platform TwinTone streams to

One creator, one catalog, one script — pointed at whichever surface your buyers are on.

Facebook Live FAQ

Can I tag products in a Facebook Live like I used to?

No. Meta shut down Facebook Live Shopping on 1 October 2022, which removed product tagging and product playlists from live video. Broadcasting still works, so TwinTone's creator presents the product on screen and drives viewers to your own checkout link instead.

How long can a Facebook stream run?

Eight hours per broadcast. Certain premium partners, gaming creators, and media organisations can be approved for 12 hours, but that is evaluated case by case. For all-day coverage you start a fresh broadcast several times a day.

Can TwinTone run 24/7 on Facebook?

Not as one unbroken stream — Meta's 8-hour cap makes that impossible for anyone, not just TwinTone. What you can do is run scheduled blocks around the clock. If uninterrupted always-on is the priority, run YouTube as your primary channel and Facebook alongside it.

Do I need a Page, or will a profile do?

A Page. Live Producer and the TwinTone connect flow both work against a Facebook Page. For Groups, use the RTMP route in Route B — Meta now requires RTMP there.

Is my stream key safe?

You never need one on Route A. On Route B, Facebook's default key is single-use and regenerates each broadcast. If you opt into a persistent key, treat it like a password and reset it if it has ever been shared.

Does the AI host have to be disclosed?

Yes, and it is by default. Every TwinTone creator states that it is AI and the disclosure is locked, so viewers cannot talk the host out of it.

Facebook still has the audience. Give it something worth watching.

Connect your Page, pick your AI creator, and go live tonight.

Get started →

TwinTone is not affiliated with Meta Platforms, Inc. Facebook is a trademark of Meta Platforms, Inc.