Amazon Live · RTMP destination

AI live shopping on Amazon Live, over RTMP

Amazon Live accepts an external camera feed over RTMP. TwinTone produces exactly that — an AI creator presenting your products and reading chat, for as much streaming time as your plan covers. Here is the real route, including the parts Amazon controls.

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Set expectations before you plan a channel here

This is an RTMP route, not a one-click integration: TwinTone has one-click OAuth connect for YouTube, Facebook, Instagram, and TikTok. Amazon Live is not one of them. It works over RTMP, and we configure the destination with you during setup rather than in a self-serve field.
You must be eligible for Amazon Live: Access is limited to Amazon Influencer Program members with an active storefront, brand owners on Seller Central, and vendors with an approved Amazon Store. If you are none of those, Amazon Live is not open to you yet.
The Amazon Live Creator app is mandatory: Even with external software, Amazon's own app is what creates the stream, sets the featured products, and starts and stops the broadcast. It is not optional, and it is a phone app.
Where the key comes from: Inside the Creator app you set the video source to External camera, and Amazon hands you an RTMP URL and stream key to point the encoder at.

Sources: Verified August 2026 against Amazon's Amazon Live Creator app documentation and third-party streaming guidance on the external-camera RTMP route. Amazon Live's programme rules change — confirm your eligibility in Seller Central or the Influencer Program before planning.

How it works

Three moves from signup to a stream that sells.

Confirm eligibility and set up in Amazon

Download the Amazon Live Creator app and sign in with your Seller, Vendor, or Influencer credentials. Create the livestream and add the products you want featured.

Get the RTMP URL and key

In the app, set the video source to External camera and tap to get your URL and stream key.

We point TwinTone at it

Send us the destination and we configure your stream's RTMP output. Your AI creator then presents your products on Amazon's surface, with the same catalog knowledge it uses everywhere else.

TwinTone 24/7 AI live-shopping stream: live badge, viewer count, pinned product with Buy now button, and real-time stream chat

Step by step

Your route to going live

Pick a path, then follow it top to bottom. Nothing skipped, nothing assumed.

Straight to AmazonRecommended Through OBSAdvanced

In the Amazon Live Creator app, create your livestream and add featured products.

Set video source → External camera, then tap Get URL and stream key.

Send us the RTMP URL and key on your setup call and we point your TwinTone stream at it — custom RTMP destinations are configured with our team, not in a self-serve field today.

Start the stream in TwinTone, then start the livestream in the Amazon app. The app is what actually puts you live and takes you down.

Fewest moving parts. TwinTone renders and encodes; Amazon's app controls the broadcast.

Get the RTMP URL and stream key from the Creator app as above.

In OBS, add your TwinTone stream as a Browser Source from your embed URL, then add overlays, price cards, or a second source.

In OBS, open Settings → Stream, choose Service: Custom, and paste Amazon's URL and key.

Match Amazon's encoder guidance below, start streaming in OBS, then start the livestream in the Amazon app.

Choose this if you want your own graphics package over the AI creator, or a human co-host cutting in.

Amazon Live encoder settings
Protocol	RTMP, external camera source
Resolution	1280 × 720
Video profile	AVC Level 3.1
Keyframe interval	2 seconds maximum
Broadcast control	Amazon Live Creator app — required to start and stop
Eligibility	Influencer with active storefront, Seller Central brand owner, or approved vendor

Why brands run it this way

✓Straight answer that this is an RTMP route, not a one-click integration we have not built

✓Same AI creator, catalog knowledge, and script as your other channels

✓No fixed session cap on TwinTone's side — you are bounded by your plan's streaming time, not by us

✓Set-up done with our team, so the destination is configured correctly the first time

✓Every stream auto-clips into short-form for distribution elsewhere

✓Disclosure default-on and locked, which matters as marketplace rules tighten

TwinTone stream analytics: top performing stream revenue, conversions, and account insights graph

Amazon Live FAQ

Is there a one-click Amazon Live integration?

No, and we would rather say so. TwinTone's one-click OAuth connect covers YouTube, Facebook, Instagram, and TikTok. Amazon Live works over RTMP, and we configure that destination with you during setup instead of in a self-serve field.

Who can stream on Amazon Live?

Amazon limits it to Influencer Program members with an active storefront, brand owners using Seller Central, and vendors with an approved Amazon Store. Confirm your status with Amazon before planning a channel.

Do I still need the Amazon Live Creator app?

Yes. Even streaming from external software, Amazon's app is what creates the stream, sets featured products, and starts and stops the broadcast. It is required, and it runs on a phone.

Where do I find the RTMP URL and stream key?

In the Amazon Live Creator app, set the video source to External camera and tap to get the URL and stream key. Those go into TwinTone's destination config or into OBS under Service: Custom.

What encoder settings does Amazon want?

1280 × 720, AVC Level 3.1, and a keyframe interval of at most 2 seconds. The settings table above has the full list.

Can the AI creator run 24/7 on Amazon?

Two separate limits apply. On our side, TwinTone imposes no fixed session cap, but streaming time is metered against your plan and billed — Starter includes 300 minutes, so a genuinely always-on channel needs a plan sized for it. On Amazon's side, whether its programme rules and moderation support an always-on channel is Amazon's call, and it has tightened distribution over time. Confirm both before building a plan around it.