SUCCESS STORY
poppi Soda
Industry
CPG / Beverage
Company Size
Mid Size
Painpoint
Poppi partnered with TwinTone to unlock a new growth lever, using AI-powered UGC and experiential content to scale creator-led storytelling far beyond traditional media limits. The result: massive reach, sustained engagement, and a proof point that creator content can outperform legacy channels when executed at scale.
“We generated over 63 million impressions and 218 million creator reach! proving that UGC + experiential content can outperform traditional media”
Allison Ellsworth, Co Founder, Poppi Soda
Poppi is a modern, culture-forward beverage brand built for digital-first audiences. While the brand had strong momentum, scaling reach through traditional channels was becoming increasingly expensive and less effective at capturing authentic engagement.
Poppi needed a way to:
Stay culturally relevant
Activate creators at scale
Turn UGC into a measurable performance channel
Without adding massive production overhead.
The Challenge
Diminishing Returns From Traditional Media
Poppi’s media mix leaned heavily on paid placements and high-production brand campaigns. While visually polished, these assets struggled to match the authenticity and velocity of creator-driven content on platforms like TikTok and Instagram.
Key challenges included:
High cost per impression
Limited creative iteration speed
Creator content that couldn’t scale fast enough
Difficulty sustaining always-on social presence
Poppi needed volume, speed, and authenticity—without sacrificing quality.
The Solution
TwinTone enabled Poppi to launch a scalable, AI-driven UGC engine—blending real creator storytelling with AI-assisted production to dramatically increase output and experimentation.
Using TwinTone, Poppi was able to:
Generate creator-style videos at scale
Rapidly iterate messaging, hooks, and formats
Activate experiential content without production bottlenecks
Maintain brand consistency across hundreds of assets
The result was a flexible content system designed for feed velocity, not one-off campaigns.
TwinTone's AI video maker empowered Poppi with instant video creation.
Results
Massive Reach at Lower Creative Friction
With TwinTone powering UGC production and testing, Poppi achieved:
63M+ total impressions
218M creator-driven reach
Sustained engagement across platforms
A repeatable system for launching creator-led campaigns
The data validated a critical insight: UGC doesn’t just complement traditional media—it can outperform it.
Impact
From Campaigns to a Scalable Growth Engine
TwinTone helped Poppi move From One-off creator campaigns to an always-on, scalable UGC system
Key outcomes:
Higher engagement through authentic storytelling
Faster creative iteration without agency bottlenecks
Lower dependency on high-cost traditional media
A repeatable playbook for future launches
Key Takeaway
TwinTone empowered Poppi to turn creator-led UGC into a performance channel at scale. By combining AI video creation with creator-native storytelling, Poppi proved that:
Authentic content wins attention
Scale doesn’t require production chaos
UGC + experiential content can outperform traditional media
This wasn’t just a successful campaign—it was a shift in how Poppi grows.
